SEO ARTICLES - WHAT AFTER DEPRECATION OF PAGE RANK

WHAT AFTER DEPRECATION OF PAGE RANK

How to build High Quality Links after the deprecation of PageRank?

PageRank is an algorithm used by Google Search to rank websites in their search engine results. It was developed by Google founders Larry Page and Sergey Brin. Named after Larry Page, Page Rank is a way of measuring the importance of website pages. which evaluates the quality and quantity of links to a webpage to determine a relative score of that page’s importance and authority on a 0 to 10 scale.

It helped SEO (Search Engine Optimization) in a great way to build quality backlinks thereby increasing the popularity of the websites.

Announcement of Deprecation:

The visible page rank is updated very infrequently. It was last updated in November 2013. In October 2014, google announced that another visible page rank update is not coming.

Finally, on April 15, 2016 Google has officially shut down their Google Toolbar PageRank Data to public.

All the SEO Analyst who greatly depend on Page Rank score for link building activities have to find an alternative.

What will be the alternative? How Effective will it be? Can we get perfect High quality sites for submitting backlinks with those methods?

Following are the “Alternative Methods”

1) Domain Authority:

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. It calculate this metric by combining all link metrics—linking root domains, number of total links, MozRank, MozTrust into a single score.

It scores Domain Authority on a 100-point, logarithmic scale. Higher the score higher the quality of domain and suitable to submit our backlinks. Score above 50 is recommended.

2) Spam Score Checker:

A spam score is a rating that values range between 1 and 10, 1 being the best spam score and 10 being the lowest spam score. It determines the number of spam links in a website. Google demotes the websites with spam messages and links. Spam Score checker will help us to avoid building links in such websites.

3) Alexa Traffic Rank and Semrush Rank:

• Alexa Traffic Rank:

Alexa’s Traffic Ranks are based on the traffic data provided by users in Alexa’s global data panel over a rolling 3 month period. Traffic Ranks are updated daily. A site’s ranking is based on a combined measure of Unique Visitors and Pageviews. Unique Visitors are determined by the number of unique Alexa users who visit a site on a given day. Pageviews are the total number of Alexa user URL requests for a site.

However, multiple requests for the same URL on the same day by the same user are counted as a single Pageview. The site with the highest combination of unique visitors and pageviews is ranked Number One.

• SEMrush Rank

SEMrush Rank is a unique report, a complete listing of the top 100,000 domains in SEMrush’s database, ranked in order of their search engine keywords and estimated traffic coming from search.

Henceforth, we can make use of Alexa Traffic Rank and SEMrush Rank report to identify quality sites for link building activities.

Tools to determine

Domain Authority(DA), Spam Score Checker: https://moz.com/researchtools/ose/

For Alexa Rank Report: http://www.alexa.com/siteinfo

For SEMrush Rank Report: https://www.semrush.com/info/rank.html

Extension: SEOquake: https://www.seoquake.com

  Purushothaman Ramachandran

DEMAND FOR FAST BOWLERS IN INDIAN CRICKET

                                                            Cricket-22 Yards

DEMAND FOR FAST BOWLERS IN INDIAN CRICKET

Why there is a demand for fast bowlers in Indian cricket? Each time when we discuss this issue, we receive different views and comments. Let’s discuss.

It is strongly recommended to improve the level of standard and the number of first class cricket played in India, which is the place to develop the basics. Unfortunately, our youngsters play less first class cricket and too much limited overs cricket. In first class cricket(four day match), bowlers has to dismiss the batting side to win the games. Whereas, in T20’s and ODI’s bowlers try to contain the flow of runs, and there is too much of money in T20 cricket.

Too much of cricket leads to burnout, injuries that compels the bowlers to reduce their pace and abandon their strength for longevity. Fast bowling is not just bowling at a raw pace of 150 kmph. Swing, accuracy and bowling at a good line and length are sometimes much more effective. But, we have bowlers who either bowl accurate not fast or the bowlers who bowl fast not accurate. The bowlers who does both effectively gets injured frequently and sacrifices their pace for longevity. Coaches have to train bowlers to increase their accuracy without sacrificing their pace.

We need to work harder on our fitness. Some fast bowlers get fade away after injuries due to wrong practices. The fast bowlers need a lot of guidance and nurturing, sometimes excessive workout in gyms and not bowling enough may also affect there rhythm.

Conditions and pitches in India can never be like that of Australia, South Africa or England. Indian bowlers are brought up on flat pitches, which discourages the kids who want to become a fast bowler. Most of the pitches in India are either a flat track or a turning track. PCA stadium track in Mohali which is often dubbed as the fast bowlers track in India is losing(lost) its identity where the pitches are prepared to support batting due to IPL matches where they need high scoring games. Most of the pitch curators in India are forced to prepare either a flat track that supports batsman or a turning track that supports spinner, they don’t want a pitch that supports a fast bowler, because all the visiting teams have stronger pace bowling unit than India.

After the retirement of Anil Kumble, fast bowlers are the one who took lot of wickets in test matches than the spinners(before Ashwin-Jadeja era) which is a rare fact in Indian cricket. Yes, our fast bowlers are good, but, they are not consistent. Injuries visit every fast bowler, even  bowlers like Dale Steyn, Brett lee gets injured but when they return, they don’t sacrifice their pace, instead they work hard on their fitness. Inspite of flat pitches in Pakistan, they produce quality fast bowlers traditionally, because they have a culture which encourages youngsters to take up fast bowling. So, injuries, conditions and pitches are no excuses. It’s the attitude that lacks among Indian bowlers.

India is a country where people are excellent when they have to use their cerebral more than their body. We are good at brainy games such as chess, billiards, shooting. Parents in India want their kids to be smarter and they feel great by being smarter. When it comes to cricket they prefer to become a batsman where the chances of injuries are less. Longevity, fame and minimum physical activity impress the youngsters to choose batting over bowling. Moreover, batsmen in India are the ones who were conferred with awards and tagged as National heroes. Sachin Tendulkar and M.S.Dhoni are the only cricketer’s who were conferred with Rajiv Gandhi Khel Ratna award (India’s highest honor given for achievement in sports), where the former is a batsman and the latter is a wicket-keeping batsman. The two bowlers who were treated as national heroes in Indian cricket history were Kapil Dev and Anil Kumble. Unfortunately, Kapil Dev retired long back and Kumble is a spinner. We need fast bowlers. We need to enjoy the sight of stumps being knocked cleanly out of the track as much as the ball flying out of the stadium. It’s the bowlers who win you matches, to win matches abroad (out of Indian-subcontinent) you need good fast bowlers.

Purushothaman Ramachandran

Why Indian Football Team not Qualifies for FIFA World Cup

                                                FOOTBALL-FREE KICK

Why Indian Football Team not Qualifies for FIFA World Cup

Inspite of being the second most populated country in the world, India still fails to qualify for the FIFA world cup. Once again India’s FIFA world cup dream came to an end as they drew the home leg 2-2 but went down 2-5 in aggregate to the UAE(United Arab Emirates) in the first around of Asian qualifiers. Why Indian Football team time and again fails to qualify for the FIFA world cup?

It is always said that football is not popular in India. Yes, it is not popular as cricket. But, it is comparatively followed in India. Traditionally, football has only remained popular in the states of North-East India, West Bengal and in the Arabian sea coastline of Kerala and Goa. Football is often termed as a rural sport in India, and it was the urban poor that thronged the football stadiums whenever there was an international friendly or club matches. The recent international friendly match between Argentina and Venezuela has seen an unprecedented football frenzy all over the country, which shows people in India understand the game and have a love for the game. The government and AIFF (All India Football Federation) must derive maximum benefit from these ventures to promote the game in India.

There are numerous problems that as to be sorted out in Indian Football. We still follow the same old practice methods for our preparation. There is a huge fan following for EPL (English Premier League) and La Liga in India. So, a tournament like Indian Football League (IFL) can do wonders to the game of football in this country, where we can find new talents and mainly sponsors who is a must to promote any game. Indian Super League is doing great, our players get an opportunity to rub shoulders with some iconic international players, strategies from renowned coaches. Its helping a lot to develop the game in India.
Have to wait and watch whether it achieves the dream of every football fan in India "Qualifying for FIFA world cup"
In 1950, Indian Football team was qualified to play the world cup but we did not play in the world cup because of FIFA rule of banning barefoot play (India had already played barefoot in 1948 Olympics). Indian team did not have proper shoes to play the game and they insisted to play the match barefooted, which was not accepted by match officials and the Indian team was disqualified without playing a single match. Who knows, if we would have played that tournament, we might even won the championship. In 1983 cricket world cup, Indian cricket team was termed as underdogs and we won that trophy. After that success, they walked away with all the money, fame and fanfare. Now, Board of Control for Cricket in India (BCCI) is the richest cricket board in the world and Indian cricket team is one of the best in the world.

World Cup record:

1930 to1938- Did not enter
1950- Qualified but withdrew
1954- Entry not accepted by FIFA
1958 to 1982- Did not enter
1986 to 2018- Did not qualify

If India want to be a super power in football, the game must be well managed along with proper national and international exposure. The government and AIFF must join their hands to conduct a national wide talent search for the game, must select atleast 100 to 150 children in the age group of 10 to 14. Those children should be selected only on the basis of real talent, love and hunger for the game. Those children must get training in advanced techniques, government must provide them with sports wear and goods, a modern gym, assistance and training to take part in sports events abroad. Government must also provide them with food, shelter(sports hostels), clothes and education. This will surely generate atleast 50 world class players. The number of football stadiums in India as to be increased to a considerable amount, there are only two world class stadiums in India, which is insufficient, rest of the stadiums are without floodlights and proper ground facilities. Football is the most followed and loved game in the world. India can qualify to the FIFA world cup if they plan and work with a foresight vision.

India can qualify for FIFA world cup if they follow these steps:

Build up world class infrastructure.
Media should play a bigger role to popularize football.
Sponsors and big companies should give preferences to football.
Recruitment of children from age group of 10-14 and provide them physical and education assistance.
Setting up of football academy with latest facilities.
Stern punishment against corrupted officials.
Try to keep politician out of management committee.
Good amount of money in contract with national team.
Control the clubs which gives priority to the foreign players above Indian players.

Purushothaman Ramachandran