WHAT AFTER DEPRECATION OF PAGE RANK
How to build High Quality Links after
the deprecation of PageRank?
PageRank is an algorithm used by Google Search to rank
websites in their search engine results. It was developed by Google founders
Larry Page and Sergey Brin. Named after Larry Page, Page Rank is a way of
measuring the importance of website pages. which evaluates the quality and
quantity of links to a webpage to determine a relative score of that page’s
importance and authority on a 0 to 10 scale.
It helped SEO (Search Engine Optimization) in a great way to
build quality backlinks thereby increasing the popularity of the websites.
Announcement of Deprecation:
The visible page rank is updated very infrequently. It was
last updated in November 2013. In October 2014, google announced that another
visible page rank update is not coming.
Finally, on April 15, 2016 Google has officially shut down
their Google Toolbar PageRank Data to public.
All the SEO Analyst who greatly depend on Page Rank score
for link building activities have to find an alternative.
What will be the alternative? How Effective will it be? Can
we get perfect High quality sites for submitting backlinks with those methods?
Following are the “Alternative
Methods”
1) Domain Authority:
Domain Authority is a score (on a 100-point scale) developed
by Moz that predicts how well a website will rank on search engines. It calculate this metric by combining all
link metrics—linking root domains, number of total links, MozRank, MozTrust
into a single score.
It scores Domain Authority on a 100-point, logarithmic
scale. Higher the score higher the quality of domain and suitable to submit our
backlinks. Score above 50 is recommended.
2) Spam Score Checker:
A spam score is a rating that values range between 1 and
10, 1 being the best spam score and 10 being the lowest spam score. It
determines the number of spam links in a website. Google demotes the websites
with spam messages and links. Spam Score checker will help us to avoid building
links in such websites.
3) Alexa Traffic Rank and Semrush Rank:
- Alexa Traffic Rank:
However, multiple requests for the same URL on the same day
by the same user are counted as a single Pageview. The site with the highest
combination of unique visitors and pageviews is ranked Number One.
- SEMrush Rank
Henceforth, we can make use of Alexa Traffic Rank and SEMrush
Rank report to identify quality sites for link building activities.
Tools to determine
Extension: SEOquake: https://www.seoquake.com
